Hey everyone, Nadeem here, and in this post, we'll take a look at some exciting initiatives that the Cere team has been working on.
Cere's cutting-edge tools empower content creators, developers, and brands to take back control of their data, unlock the true value of their digital assets, and embark on a journey toward decentralization.
Or, as the team puts it, 'do to data what Bitcoin did to money.'
By the end of this article, you'll have a solid understanding of Cere's core suite of services and how they're poised to propel the Web3 revolution.
We'll also explore key pain points that currently hinder the emergence of Web3 and how Cere's portfolio of solutions addresses them.
Let's examine how big tech's chokehold on big data hurts you as a consumer and prevents blockchain's full potential from unfolding.
Why Is Data Centralization A Serious Problem?
Centralization allows big tech to concentrate control of vital consumer data and key technological infrastructure to tie users to their platform.
This has dire consequences for you as a consumer and for society as a whole.
Here are some of them:
- Your data is siloed, inaccessible and therefore can't be leveraged in an efficient and decentralized manner
- Meaningful data interoperability between different platforms is impossible in this tightly centralized environment
- Your data isn't YOUR data, as it's held hostage by apps you use; leading to serious privacy and security concerns
- In fact, these platforms have the luxury to analyze, share, sell or do whatever they please with your details
- Your most private information, including online behavioural patterns, purchase history, and advanced algorithmic deductions of your entire personality, are actively being sold to the highest bidder without your knowledge or consent
- Your ability to truly own digital assets, data and content on the internet is limited due to complete server dependence
To combat this, Cere aims to bring an internet where consumer data can become interoperable across different platforms. Where privacy and security are built in from the get-go. Where artists and creators don't have to spend inordinate amounts of time trying to unlock the algorithm to gain recognition or profit from their work.
Let's look at how Cere's tech can disrupt the market as we examine critical components of their protocol, including their data cloud, delivery network, consumer platform, universal wallet, and more.
Cere's Technology Suite Brings True Decentralization Like Never Before
Cere's protocol is the world's first to enable serverless and trustless applications at scale. It empowers developers, brands, and creators to build and utilize decentralized dApps.
For example, Cere's Decentralized Data Cloud (DDC) offers an alternative to current centralized data cloud solutions.
Cere's DDC empowers you to:
- Reclaim ownership of your data
- Enjoy protection from any form of censorship
- Benefit from a trustless cloud that is fully encrypted and secure
- Experience data interoperability across different platforms
The second key component of Cere's protocol is its Decentralized Content Delivery Network (dCDN).
This acts as a web server that provides content and serves assets while dramatically reducing the sluggishness and vulnerability of today's decentralized storage capabilities.
Cere's dCDN allows you to:
- Tie content to your NFT ownership to eliminate your dependency on any server
- Sell your content directly to the market via serverless apps instead of relying on big tech app stores and their exorbitant platform fees
- Enjoy unprecedented speed and cost-effective delivery of content as dCDN mobilizes huge amounts of unused computing power and bandwidth to their full potential
To get a full picture of Cere's vast technology ecosystem, let's explore their groundbreaking self-service tool, Cere Freeport, and compare it to so-called decentralized alternatives.
Cere Freeport functions as a fully decentralized digital vault for NFT-backed assets. It allows creators to easily mint NFTs on popular chains like Ethereum, Polygon and Solana.
Here are the key benefits Freeport offers that simply aren't available with alternative solutions like OpenSea, Filecoin and Arweave:
- NFTs with advanced cross-chain capabilities can be used to create products and experiences
- Protection from outages and technical issues
- Protection from hacks and malicious price-fixing attempts
- NFTs can be tethered to content and distributed as tokens in a trustless way
As you can see, current solutions are barely scratching the surface of the true potential decentralized NFT solutions offer.
Let's examine what leveraging this technology looks like on the ground for both creators and their audiences.
Cere's Freeport Applied in The Real World
On the ground, Cere's Freeport removes middlemen and gives back publishers direct control of their product and its distribution. It allows brands to create hyper personalized offerings to their audiences while keeping all of their profits.
NFTs will deliver perpetual royalties and offer artists protection from copyright and censorship. Fans and enthusiasts will enjoy exclusive access to content through subscriptions or pay-per-view payments; available for purchase through Cere's universal wallet.
Most importantly, Freeport tears down barriers to entry into the market, allowing aspiring creators vast opportunities to monetize their work as they sell unique experiences and content in the form of secure and customizable NFT tokens.
Conclusion
Since inception, Cere's goal has been to provide sophisticated data solutions that enable brands and users to capitalize on the web's vast opportunities.
When we look at Cere today, we can see that they are on track to deliver.
Cere has successfully built a censorship-resistant and fully distributed network where important application and consumer data is encrypted, secured and stored.
They have taken large strides towards cracking the blockchain trilemma by creating a scalable, high throughput, highly secured network that can serve everyone.
Best of all, there's much more to come, including more customizable NFTs that allow brands to offer exclusive products, content streams, events memberships and loyalty programs.
